http://articles.timesofindia.indiatimes.com/2011-02-09/telecom/28546254_1_oil-platform-strategy-and-financial-briefing-nokia-ceo Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem. In 2008, Apple's market share in the $300+ price range was 25 percent; by 2010 it escalated to 61 percent. They are enjoying a tremendous growth trajectory with a 78 percent earnings growth year over year in Q4 2010. Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They changed the game, and today, Apple owns the high-end range. The first iPhone shipped in 2007, and we still don't have a product that is close to their experience.